Abigail Rappaport

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©2024


P002 → Vecchio Cane


Branding
Typography
UI/UX
Vecchio Cane is a tuscan hotel and vineyard established on a family-owned estate.  I was tasked to create a unique visual identity that honors the estate‘s heritage and surrounding culture with a contemporary vibe.



Vecchio Cane (VEK-ee-o KAH-ne) translates to “Old Dog” in italian to convey the sentiment of time and it’s passing, and the complicated desire to savor it. Vecchio Cane‘s wordmark  took inspiration from a wine stain on a napkin, the edges bleed with differing weights.